Selling 101

Selling your home is a complex, multi-step process that calls for the expertise of a REALTOR®. There are many things you’ll need to consider, and to help you through it, here’s a general overview on what to expect and prepare.

Make Sure You Can Sell

We always recommend that you speak to your lender before you proceed. Your mortgage balance and what the home is worth in the current market is a huge determining factor for selling. If you are selling in order to buy something different then make sure that you have a mortgage pre-approval in place as  well. 

Meet With an Optimum Agent

It’s important to partner with a REALTOR® you feel completely comfortable with. Someone that you like and trust. Don’t fall for the trap of signing with the agent who suggests the highest asking price. You don't want to be stuck with an overpriced listing as they will go stale after months on the market. A good REALTOR® can help you with some staging ideas to prepare your home to show at it's absolute best. After all, there's only one chance to make a great first impression. 

Pricing Your Home

The #1 reason a home doesn't sell is price. Price MUST match the homes condition, upgrades, location, etc. Setting a fair market value will attract serious buyers, and give your home more exposure. Pricing your home too high with hopes of finding that "one buyer", is not an option. You'll only help sell homes around you and yours will sit and become stale.  Your Optimum agent will be able to explain to you the different factors influencing pricing, including: competitive pricing, current market stats, and of course the estimated value of your home.

Listing, Marketing And Promotion

When you're ready to sell we will sit down with you, review all the paperwork, discuss how showings are to work and make sure you're 100% comfortable in moving forward. Photos will be taken, an in depth description will be written and the home will be posted on the MLS© system. This allows every agent and their buyers to have access to the property. Marketing your home will be done through a variety of mediums, such as a "Coming Soon" promotion, digital advertising and more. 


Once you’ve accepted an offer, the buyer will most likely want to conduct a home inspection among others and (potentially) negotiate the cost of any repairs. Once the buyer has satisfied their conditions they will "Remove Conditions" and your home will be sold. Finally, we will send all the documents to your lawyer to finalize the transaction.

Congratulations! Your home has now sold and you're ready to start looking for your new place to call home.