An Introduction to Optimum Realty

Why Optimum Exists

Optimum Realty was founded in 2018 by Aaron Habicht (licensed since 2004) on a conviction the franchise model keeps disproving: agents don't need a tower, a bullpen, or a national brand tax to run a serious business. They need low overhead, modern tools, real leads, and a broker who answers the phone. We built the brokerage mobile-first and 100% locally owned — no franchise fees flowing out of province, no desk-fee real estate to subsidize — and passed the difference to our agents and their clients.

How We Operate

• Mobile-first. Work from anywhere; the paperwork, signatures, and systems are digital end-to-end. No mandatory floor time, no desk theatre.
• Broker access. Aaron is a working broker, not a distant franchise manager — deal questions, tricky clauses, and 9pm phone calls get answered by the owner.
• Straightforward culture. Nine agents who cooperate rather than compete for scraps: honest advice to clients, no shortcuts, no pressure tactics. Our 5.0-star brokerage rating is the culture, measured.

The Lead System — and What You Keep

This is the part most brokerages make complicated. Ours is two sentences:

• Leads that register through the brokerage site (optimumregina.com) and are referred to you: a 25% referral fee applies — you keep the other 75% of your side.
• Leads that come to you directly — through your own site, your Optimum subsite, your sphere, your sign calls: 100% yours. No referral, no debate.

And the brokerage site behind that first stream is a genuine machine: the most detailed real estate content platform in Saskatchewan — 130+ pages covering every Regina neighbourhood with live market stats, the surrounding towns and rural municipalities, buyer and seller guides, and a monthly market report journalists and AI search engines cite. It ranks, it grows monthly, and it generates registrations we hand to agents. Most brokerages sell you a lead program; ours is public — go search.

What's Included

• Broker Access — 22+ years licensed in Regina; when you call with a deal problem, questions, or even just to chat or vent, you get Aaron!
• Quick Start — Aaron handles all transfer documents and designs and orders your signs, business cards, and more, to make the move fast and smooth.
• Cloud-Based Brokerage — fully paperless; work from anywhere with no mandatory office time.
• Proprietary CRM — built in-house for how Regina agents actually work: contacts, deals, FINTRAC handling, and compliant client communication in one place.
• Secure Proprietary Document Portal — built by Optimum Realty for Optimum agents: your files, organized and accessible from any device.
• Your Own Website — professionally structured with your bio, your listings feed, your reviews, and SEO markup, maintained at brokerage expense. Direct leads from it are 100% yours.
• Leads and Growth Support — we help you build your business, without micromanaging how you run it.
• Listing Startup Package — 3 For Sale signs, business cards for life at Optimum Realty, and free access to the tools and systems above. Open houses? We can put a package together for that too!

The Fee Structure

No franchise fees, no hidden add-ons, no surprise "technology packages" — and no percentage splits. Two flat structures; pick the one that fits your volume:

The honest math on choosing: counting Option B's $30/month E&O, B costs less up to six deals a year; at seven or more, Option A wins ($9,000 flat vs. $9,160 at seven deals). If you're producing steadily, A is almost certainly your structure; if you're building or part-time, B keeps your fixed cost lighter. Aaron will run your actual numbers with you either way.

Note: SRA and SREC fees — monthly dues, listing fees, and any other association charges — are not included in the structures above and are added to your monthly invoice.

Who Does Well Here

Optimum fits self-directed agents who want to keep more of what they earn and can run their business without a bullpen around them — whether that's an established producer tired of subsidizing a franchise, or a newer agent who wants real broker mentorship instead of a recruiting pitch that disappears after signing. It's a deliberate fit both ways: we'd rather stay nine strong agents than become thirty mismatched ones.